Millennial shoppers to drive future of Vietnam’s e-commerce market

11 November 2017
Vietnam Investment Review
Trade
e-commerce / millennial / shopper / young generation

Defined as those born between 1980 and 2000, the millennial generation is shaping up to become the largest age group of online shoppers in Vietnam. This expanding millennial group has prompted e-commerce platforms in Vietnam to alter strategies to cater to the younger generation.

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 Thanh Van

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Millennial shoppers to drive future of Vietnam’s e-commerce market

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